• 20 branded pedicabs
• 2 days
• 6 hours of daily service
• An event welcoming 2,000 attendees

For Filevine’s LEX Summit in San Diego, Urban Pedicabs brought the campaign to the streets with complimentary sponsored rides connecting the Marriott Marquis San Diego Marina to two memorable evening venues: the USS Midway Museum and Petco Park.

Two Nights, Two Iconic Destinations

On the first evening, our fleet transported guests back and forth between the hotel and the USS Midway aircraft carrier. The following evening, the action shifted to Petco Park, with round-trip service connecting attendees to the convention’s next celebration.

With 20 branded pedicabs operating six hours each day, transportation became part of the festivities. Guests could hop aboard, enjoy the open-air ride, and take in downtown San Diego while heading to the party or returning to their hotel—all at no cost to them.

Brand Exposure That Moved With the Crowd

The branded fleet carried the campaign beyond the convention space and into downtown’s streets. Pedicabs created repeated opportunities for visibility around the hotel, along the routes, and at both party venues, reaching beyond attendees to nearby pedestrians, visitors, and motorists.

For guests, the brand was connected to something useful and enjoyable: a free ride, a friendly driver, and an easy connection to the evening’s entertainment. The fleet also created a colorful backdrop for guest photos and a recognizable presence throughout both nights.

Coordinated Service, Flexible Execution

Our on-site coordinator organized the fleet, managed pickup locations, and helped keep guest flow smooth as attendees traveled between the hotel and each venue. When the event team requested an extra 30 minutes of service each day, we adapted on the spot—extending both evenings beyond the planned six-hour schedule to help ensure guests still needing transportation had a ride back.

The Campaign at a Glance

• 20 branded pedicabs creating a coordinated presence across downtown.
• Two days of sponsored transportation for an event welcoming 2,000 attendees.
• Six scheduled service hours per day, plus a 30-minute extension each evening.
• Two-way transportation between the Marriott Marquis and the evening party venues.
• Dedicated on-site coordination to support organized pickups and smooth operations.

By combining transportation, street-level brand visibility, and the fun of an open-air pedicab ride, Urban Pedicabs helped carry the LEX Summit experience beyond the convention—and all the way to the party.