Purge City San Diego Comic-Con 2018 Pedicab Campaign
Urban Pedicabs was contracted out to perform a creative ad campaign during San Diego Comic-Con International 2018.
Markets: San Diego, Gaslamp Quater, San Diego Convention Center, San Diego Downtown, San Diego Comic-Con.
Duration: 07/19/18 – 07/22/18.
Objective: The client wanted to create a unique and eye catching campaign for locals and visitors alike. All pedicabs were fully wrapped with purge city theme and lined up in front of San Diego Convention Center.
Additionally all Purge City branded pedicabs were providing complimentary rides to anyone willing to take ones. The catchy artwork design together with sponsored pedicab rides brought lots of attention and appreciation from convention attendees.
Campaign specifics: 19 fully wrapped pedicabs with canopies and wheel covers, T-shirts, eight hours per day over four day period.