Advertising at trade shows is one of the best ways to reach your target audience directly as millions of like-minded individuals converge on a particular venue for several hours. One of the biggest trade shows in the world is the San Diego Comic-Con International with attendance figures of around 35 million every year. It is an event that unites art lovers, comic creators, designers and movie fans across the globe and it presents an ideal opportunity to get your brand and products noticed by a large audience over a three day period with pedicab outdoor advertising and innovative marketing tactics.

Benefits of Outdoor Advertising

Pedicab outdoor advertising is a powerful tool for reaching a broad, heterogeneous audience as it places your message directly in front of the people you’re trying to connect with. This makes it easy to target your audience at a huge event like the San Diego Comic-Con and interact with the crowd through custom campaigns and brand advertisement.

In the current digital age, social media and online marketing platforms are often seen as the hallmarks of modern advertising. However, outdoor advertising has a higher impact on the  target audience because it does not need to be triggered before it functions. It simply forms part of the environment and this allows it to create sustained brand awareness that creates an impression on a huge audience.

By placing your brand advertising units at the busiest, popular spots in downtown San Diego, outdoor advertising helps you build a lasting relationship with your target audience. While online advertising is often more expensive due to the use sponsored brand adverts, outdoor marketing is a prudent way to get your brand to your consumers by using catchy items like billboards and stickers on moving vehicles.

However, by combining the two advertising models, pedicab provides you with a more robust advertising campaign that has a tremendous short term and long term impact on your target audience.

Combining Outdoor and Online Advertising

Outdoor advertising relies heavily on the use of pictures and brief messages to optimize its impact on the audience as people lack the patience to read long texts while on the move or standing in one position. This means that certain key details about your brand might be left out.

Pedicab resolves this challenge by linking your outdoor advertisement to online campaigns enabling the consumer to get detailed information about your brand since people spend more time on their mobile phones and other devices.

In addition, social media can be used to optimize brand engagement by using hashtags as part of your adverts. Hashtags lead to more conversations and allow your audience to interact with your brand on social media driving sales and extending the reach of your brand to a much larger audience online.

Pedicab outdoor advertising is a great launching pad for your brand campaign as it impacts directly on your target audience and pairing it with online advertising ensures that it can be sustained long after the event is over.